Web Dev Excellence: Why Being Pretty Just Isn't Enough

When it comes to browsing online, we all love to focus on a great design. But as web developers, we know there’s a lot more to a successful website. While a visually appealing aesthetic can draw people in, it’s all the things behind the site design that has the power to turn curious visitors into actual customers.

From functionality and user experience to performance, accessibility, and security, Assemble covers it all. Our team of tech geniuses emphasize a comprehensive approach to web development that values substance as much as style to help you make loyal fans out of casual browsers.

User Experience: Core to Engagement

You can certainly lure visitors in with a visually attractive website, but it’s the user experience (UX) that will keep them there. In fact, a well-designed interface can increase conversion rates by up to 200%, while a superior UX can boost them by up to 400%. With a flawless UX, users can easily and quickly navigate your site pages and find what they need. For every $1 brands invest in UX design, the return on investment can be as high as $100. These investments not only improve user retention but also significantly enhance business growth and profitability. And that’s why Assemble prioritizes user-centric designs, built to be as simple to use as they are captivating to explore.

Functionality: The Foundation

At Assemble, we know that website functionality goes much deeper than buttons that work and pages that load. In order to see your business grow, you have to eliminate any hurdles a user may face in finding what they are looking for. 94% of first impressions are based on how well a website functions and navigates, not just its visual appeal. So functionality is not only crucial, it’s the foundation to your site’s success. Whether it’s interactive elements or backend processes, robust functionality is no longer a luxury to have in today’s digital space — it’s a must. Approximately 88% of online consumers are less likely to return to a site after a bad experience, so any unchecked error message or broken link is a chance to lose a potential customer. Having a team of experts who understand the value of Quality Assurance and can ensure every feature works with the highest level functionality and efficiency will allow you to deliver the best user experience possible.

Performance: Speed and Efficiency

In today’s fast-paced digital environment, website performance directly impacts revenue and conversions. Because let’s face it, people don’t like to wait. Performance optimization is key to ensuring you’re taking full advantage of the time your users spend on your site. They don’t visit a site willing to wait on images or pages to load, so if your pages aren’t loading in less than two seconds, it can seriously impact your conversions. In fact, 40% will abandon a site that takes more than three seconds to load, and a one-second delay in page response can lead to a 7% reduction in conversions. Additionally, websites that load within 5 seconds see 70% longer average sessions and 35% lower bounce rates compared to slower sites. It’s clear — maintaining fast load times is a super important way to enhance user satisfaction and drive business success​.

Accessibility: Inclusive Design

A great website is accessible to everyone. Think of it this way, the more people who can browse your site and access your content, the more potential customers you can attract. Website visitors know when they have landed on a website that focuses on being user-friendly and caters to their needs versus one that doesn’t. And one proven way to ensure you have an inclusive site like this is by adhering to Web Content Accessibility Guidelines. These rules help verify usability for a broad audience, providing text alternatives for non-text content, keyboard accessibility, and screen reader compatibility. And now, with legal requirements around accessibility more strict than ever, it’s not just a moral obligation — it’s the law.

Accessibility improvements can also significantly boost conversions and revenue. Forms and features that are designed for accessibility policies reduce friction and enhance user experience. By making your web applications accessible, you can expand your audience to drive revenue growth and customer loyalty​. Accessibility makes your site more appealing in so many more meaningful ways than how pretty it is on the surface.

Security: Safeguarding Data

Is your site gorgeous but (in)secure? We hear you and can totally help. With increasing cyber threats and hackers scouring the internet for the most vulnerable sites, security is paramount. It’s been reported that nearly 43% of cyberattacks target small businesses, whose limited security resources increase this vulnerability. A secure website protects both the business and its users, so implementing measures such as encryption, secure authentication, and regular security audits helps safeguard sensitive information. This builds trust and reliability, essential for any online presence. Investing in comprehensive cybersecurity is not just an important protective measure but a crucial component of maintaining operational integrity and trust.

A Balanced Approach

Like most things in life, balance is key. And your website is no exception. While pretty certainly doesn’t hurt, it cannot be the sole measure of your website's success. And it doesn’t take long to realize that if that’s all your site has to offer.

Assemble’s experts embrace a holistic approach to web development, balancing visual appeal with functionality, performance, user experience, accessibility, and security. We know what to look for and how to execute to ensure your site not only looks good but also delivers exceptional value and effectiveness. We’re talking higher conversion rates and more revenue for your business.

Optimized functionality and performance will lower bounce rates and lengthen user sessions, while enhanced user experience and accessibility foster customer loyalty and inclusivity, helping your business appeal to a broader audience. To put it simply, our approach ensures that your website is not only really cool to look at but is also a powerful, reliable, and user-friendly marketing tool that will do the selling for you.

Web Development Excellence with Assemble

If web development is overwhelming your current dev team or you’re not seeing the results to justify the effort you’re putting into your digital strategy, Assemble can help. Our expert team combines technical prowess with creative flair to not only build sites look really cool, but also drive engagement, conversions, and growth quickly. By constantly exploring new solutions and building our own proprietary tools, we’ve mastered the ability to eliminate inefficiencies in the web dev and design process to deliver quick turnarounds and better results.

Check out some other sites we’ve done, and contact us to discuss how we can build a website for you that does more than just turns heads, balancing substance with style to create endless opportunities for your brand.